Created specifically to fulfill the unmet needs of black male consumers, DX Smooth is a comprehensive range of products that deals with the unique skin-care problems facing black men. Conscious of the integral link between image and self-confidence, DX Smooth set about developing a range of solution-orientated skin-care products that addressed the key grooming challenges facing our consumers: razor bumps and ingrown hairs, oily skin and uneven skin tone.
Formulated with active ingredients that deliver real results, the range was spearheaded by the iconic DX Smooth Bump Shield, a post-shave treatment to treat razor bumps and ingrown hairs, and prevent their reformation. Complementing this aspect of the grooming regime are three variants of face wash, each with a corresponding face lotion. Finally, the range also includes the pioneering hair removal lotion for men – DX Smooth Zero Hair, the quick and easy way to a clean-shaven look without a razor – ideal for use on the body, neck and back of the head.